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Marie Ruff

Marie Ruff is Director of Marketing and Communications at NAIOP.
Leveraging AI for Commercial Real Estate Innovation
“Will [Artificial Intelligence] revolutionize real estate investment, or are we overhyping it?” asked Doris Pitilon, Chief Technology Officer, Faropoint, during a session this week at NAIOP’s I.CON East in Jersey City, New Jersey. She explained that there are many types of AI, all with different functions, including deep learning, which tries to mimic the human brain, and generative AI, which tries to create new content from existing content.
Lighting the Way: How Community Solar is Transforming Neighborhoods
The U.S. is facing an energy crisis, with not enough power generated by the grid to feed the ever-growing demand. On Jan. 20, 2025, President Donald Trump declared this issue a national emergency. One effective solution to help address this expansive problem: transforming unused commercial rooftops into sources of solar power that can then be fed back into the energy grid.
Data Centers Decoded: Building the Digital World’s Infrastructure
With the demand for data centers skyrocketing, mastering the intricacies of developing this high-demand asset can provide a valuable competitive edge. A panel of experts at NAIOP’s I.CON East this week in Jersey City, New Jersey, delved into the strategic nuances of data center development, addressing critical factors such as site selection, land evaluation and the optimization of infrastructure to meet both current and future needs.
From Boom to Balance: What’s Next for Industrial Capital Markets? 
Knowing that the markets hate uncertainty, how can industrial investors, owners and developers make wise decisions during a period marked by global trade wars and other wide-ranging geopolitical forces? A panel of experts at NAIOP’s I.CON East shared their perspectives on opportunities and risks facing the industrial capital markets and the critical factors to consider in the year ahead.
Scott Jennings on Political and Policy Trends in the New Administration
A new year always generates a flurry of activity on Capitol Hill, and a new presidential administration amplifies the flurry into a whirlwind of new policies, initiatives, personnel and more. During NAIOP’s Chapter Leadership and Legislative Retreat (CL&LR) earlier this month in Washington, D.C., members had the opportunity to hear from Scott Jennings, who has extensive experience as both a presidential advisor and political analyst.
CRE Year in Review: Market Share’s Most-read Posts in 2024
Commercial real estate professionals in 2024 were eager to figure out solutions for rising construction costs – a persistent problem in recent years – as reflected in the post’s number one ranking on the Market Share blog. Market Share readers also wanted to learn about shifts in manufacturing from a report on an executive summit on nearshoring and reshoring. Read on for the top 10 and catch up on any pieces you missed.
The ROI of Analytics for CRE
In a CRE Talk at NAIOP’s CRE.Converge in Las Vegas, Dennis Norton, analytics manager, Wipfli LLP, shared common use cases and success stories of multifamily projects that have best leveraged data for critical decision-making. He explored opportunities for optimizing performance through cost reduction and improved operational efficiencies.
Targeted Incentives and Key Challenges in Data Center Development
"We're in a really unique point in history in the sense that we have this huge demand curve for data centers at a time when we also have some constraints in power,” said Elissa Wilson, attorney, Vorys, Sater, Seymour & Pease, LLP, to begin a panel discussion on data center development at NAIOP’s CRE.Converge. “But the reason data centers are so important is they are fundamental to our modern economy. They're fundamental to our way of life. They're fundamental to every single transaction that happens online."
Cool Industrial in the Southern Nevada Heat
Attendees of NAIOP’s I.CON Cold Storage in Las Vegas had the opportunity to take an exclusive tour of Martin Brower’s 175,000-square-foot development currently under construction, expected to be completed by year-end and operational at the beginning of 2025.

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