
Data Puts Parking Decisions on Fast Forward
- September 9, 2025
The workday often begins on a parking ramp, not a lobby. That roll under the gate decides a lot: does it feel easy and welcoming, or like one more hurdle in the day? At CRE.Converge 2025 in Toronto, a panel led by Matt Williams, executive vice president at Impark, made a simple case: treat parking like a guest experience and a business lever, not a utility.