2024 year in review

CRE Year in Review: Market Share’s Most-read Posts in 2024

By Marie Ruff

Commercial real estate professionals in 2024 were eager to figure out solutions for rising construction costs – a persistent problem in recent years – as reflected in the post’s number one ranking on the Market Share blog. Market Share readers also wanted to learn about shifts in manufacturing from a report on an executive summit on nearshoring and reshoring. Meanwhile, not just one but two posts about industrial outdoor storage made the top 10 list, both covering sessions at I.CON industrial conferences. A late fall post on most livable metro areas in the U.S. made a notable impact, quickly rising the ranks to land at the third spot on the list.

More than half of the top 10 Market Share posts in 2024 covered sessions at NAIOP’s popular conferences. Registration is already open for several events in 2025, so mark your calendar now and make plans to attend.

Read on for the top 10 and catch up on any pieces you missed.

  1. How Rising Construction Costs are Impacting Real Estate Development
    To achieve deadlines and stay within budget, developers must generate solutions to the industry dilemma of rising construction costs. Examine what’s driving construction spending, how these costs are impacting developers and solutions for maintaining development momentum.

  2. Nearshoring, Reshoring and Manufacturing Coming Back to North America
    Supply chain dynamics, increased demand for “just-in-case” products, and a shift in where goods are assembled are three key drivers in a movement toward growing the manufacturing sector closer to home. NAIOP hosted an executive summit this fall to explore challenges and opportunities, and to hear from the developers, end users and experts who are influencing the trend and shaping the future.

  3. Most Livable Metro Areas in the U.S. in 2024
    What is the best place to live in the U.S.? The answer varies, but livability often means striking the right balance between cost of living, city amenities and quality of life. RentCafe.com measured livability in 139 metro areas using 17 metrics divided into three categories: socioeconomics, quality of life, and location and community.

  4. The Institutionalization of Industrial Outdoor Storage
    The industrial outdoor storage (IOS) space has evolved significantly over the last 10-15 years, yet many are still unfamiliar with these unique sites. A panel of IOS investors at I.CON East shared their insights into the future of this sector, from the investment cycle to acquisition/disposition, and when it might be considered an institutionalized product class.

  5. Analyzing Capital Market Trends
    As the industrial market sees some cooling from pandemic-era highs and financing tightens, what should owners and investors expect over the next 12-18 months? Four national experts took the stage at I.CON West to discuss what lies ahead for this popular asset class.

  6. The Impact of the Federal Reserve Rate Cuts on Commercial Real Estate Markets
    Citing progress on inflation and the balance of risks, in September the Federal Reserve announced rate cuts of 0.5%, to 4.75% to 5%. Can we expect additional cuts from the Federal Reserve and when, and how would these cuts impact commercial real estate markets? A NAIOP Distinguished Fellow shared his perspective.

  7. Cold Storage Demand Continues to Outpace Supply
    Cold storage has a significant lack of existing inventory, and these buildings are traditionally located outside of major urban areas. Now, cold storage occupiers are turning to speculative buildings despite the higher price tag.

  8. Industrial Outdoor Storage: Tips for Making These Unique Sites Succeed
    Primarily used for the storage of trucks, trailers, containers, large equipment and materials, industrial outdoor storage (IOS) is a unique property type that comes with its share of challenges. A panel of IOS experts at I.CON West in Long Beach, California, walked attendees through the pressures of this industrial-zoned land and why it’s important to an overall logistics portfolio.

  9. The Promise of AI: Transforming the Construction Industry
    The potential for artificial intelligence (AI) to transform businesses, industries and society has been mounting for decades, but recent advancements have moved the science from niche to mainstream, according to two experts at JLL. The technology’s proficiency in writing, drawing, coding and composing has driven corporate leaders to consider both the opportunities and threats that AI presents for their future. For commercial real estate, it’s clear that strategically embracing AI could transform the sector.

  10. Industrial Market Outlook for the Eastern US
    A powerhouse panel of industrial experts at NAIOP’s I.CON East discussed the state of East Coast industrial markets, what challenges are ahead, how macroeconomic factors could impact the sector, and what opportunities are on the horizon.

Follow NAIOP’s Market Share blog in the year ahead so you don’t miss any news and perspectives from commercial real estate leaders. Subscribe to the blog (enter your email in the box on the top right here) to have new posts delivered directly to your inbox.

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Marie Ruff

Marie Ruff is Director of Marketing and Communications at NAIOP.

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