Cold storage could be a tempting hot spot for hungry CRE investors, agreed panelists at I.CON West this week in Los Angeles. When end-users need refrigerated or frozen space or are priced out of a new ground-up development, they often turn to leasing existing industrial buildings. However, existing industrial buildings come with their own challenges, not the least of which is being able to match the existing usage of the building to the specificity that an end user requires.